Stats - Travel
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Travel Advertising Statistics and Forecast 2008 - Oct 15, 2008
Travel
Travel sees ROI in online advertising versus other media, and marketers plan to watch their spending.
Travel Ad Report: Which Brands Rule When It's Time to Relax? - Jul 21, 2008
Travel
A new report shows Memorial Day and July 4 holidays sparked ads on travel guide sites from vacation destinations, hotels, telecoms, and financial services firms.
U.K. Consumers Check Travel on Web - Jul 26, 2006
Travel
U.K. consumers searching online for travel information take as long as 90 days to convert.
Online Is Destination for Travel Booking - Aug 17, 2005
Travel
Consumers research travel on multiple sites, but book directly with airline and hotel sites.
Online Is Destination For Air Travel Purchases - Jun 21, 2005
Travel
Comparison travel shopping sites and airline sites share a comparable number of unique visitors, but the airlines have a higher conversion rate.
Best Rate Guarantees Lures Travelers from Aggregator Sites - Jun 20, 2005
Travel
Hotels want travelers to book at their own Web sites. Best rate guarantees and incentives entice users from aggregator sites.
Online Travel Firms Out of Synch With Consumers - Feb 4, 2005
Travel
Key problems include sharing personal data and nonresponsiveness to online customer inquiries.
Women Buy More Travel Online Than Men - Jan 31, 2005
Travel
The gender gap is most prevalent in car rental and airline ticket conversions.