Features
People, products, campaigns, controversy: inside, in-depth
Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008
Zaneis discusses self-regulation, enforcement, educating the industry about public policy, and what it's like representing the IAB on Capitol Hill.
Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008
Executives from both the buy and sell side say most online ad buys entail too much time, too many people, and too few standards.
'In An Absolut World' Hits Its Stride - Sep 10, 2008
A year after it ditched its famous bottle campaign, Absolut's new marketing message finds its footing in a variety of media.
Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008
independent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics second.
How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008
Storage West Self Storage outsourced its local SEO, correcting bad data and improving the customer experience.
Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008
David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate.
Questions for Shelby Bonnie - Jul 31, 2008
CNET co-founder and one-time CEO talks with ClickZ about his new media venture and the state of display advertising.
Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008
Sources say aQuantive has begun to infuse its parent with new digital marketing mojo.
Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008
It didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit on the sidelines, waiting for dominant sites to emerge.
IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008
As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines.
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