Experts - Local and Mobile Search

Advice and opinions, by and for marketers

Local search is poised for explosive growth. Add mobile search to the mix, and the local search landscape stands to provide even more opportunities for local businesses. So what rules, strategies, and best practices apply when the corner mom-and-pop can advertise head-to-head with big-box national retailers? A panoply of new products and services are launched every week by major search engines and Yellow Page providers. Luckily, a local search guru can show you around the 'hood.

Mary Bowling
Mary
Bowling

Establishing Trust in Your Local Business

Tips for your Web site that tells visitors you're a legitimate business that will be around well into the future. Nov 20, 2008

Google AdWords for Local Search

Why local brick-and-mortar businesses cannot afford to overlook Google Universal and Google Maps. Nov 6, 2008

Partnering Up in Local Search

Your page rank got you down? Five places to find partners to help achieve online marketing goals. Oct 23, 2008

Tips for a Local Business to Compete in Local Search

Steps for undertaking a competitive analysis. Oct 9, 2008

Long-Tail Tactics for Local Search Optimization

How to employ long-tail terms to increase traffic to a local Web site. Sep 25, 2008
Local and Mobile Search Archive More Local and Mobile Search Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

Execs & Accounts: CBS Digital Media, Digitas, Hearst - Nov 20, 2008

Publicis Buys Brazilian Agency Tribal - Nov 19, 2008

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008