Experts - Media Buying

Advice and opinions, by and for marketers

The interactive media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa Wegert
Tessa
Wegert

Recession Marketing Is on the Rise

Major brands like Kellogg, Kmart, and Visa promote the economic value they can deliver to consumers. Nov 20, 2008

The Dangers of Amazing Media Sponsorships

One media buyer's success can generate another's malfunction. Nov 13, 2008

The Rubicon Project Delivers Industry Trends

Peek at industry trends with this online advertising market report. Nov 6, 2008

Building a Musical Tribe for Kylie Minogue

How advertisers can tap into the halo effect that exists within a tribe. Oct 30, 2008

A Frightfully Good Halloween Campaign

How an e-commerce player and a candy maker are showing their online promotional prowess. Oct 23, 2008
Media Buying Archive More Media Buying Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

Execs & Accounts: CBS Digital Media, Digitas, Hearst - Nov 20, 2008

Publicis Buys Brazilian Agency Tribal - Nov 19, 2008

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008