Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Three intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

Vicky Chen
Vicky
Chen
Robin Neifield
Robin
Neifield
Anna Papadopoulos
Anna
Papadopoulos
Elyse Tager
Elyse
Tager

Integrating Behavioral Into TV, Web, and Mobile Campaigns

A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives. Nov 19, 2008

Invest in Digital Marketing in Down Markets

Nine reasons smart companies invest in digital marketing and advertising when budgets get tight. Nov 12, 2008

As You Type It: Shakespeare & Co.

All the world's a data chip. And all the men and women merely players. Nov 5, 2008

Behavioral and Web 2.0

How the definition of opt-in can get blurry in social media advertising. Oct 29, 2008

Trust in Behavioral Targeting

Five steps the behavioral targeting industry must take to build consumer trust. Oct 22, 2008
Behavioral Marketing Archive More Behavioral Marketing Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

T-Mobile Taps Yahoo for Mobile Search and Ads in U.S. - Nov 20, 2008

MRM Worldwide Creates Global Digital Production Unit - Nov 20, 2008

Execs & Accounts: CBS Digital Media, Digitas, Hearst - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008