Experts - Actionable Analysis

Advice and opinions, by and for marketers

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

Heidi Cohen
Heidi
Cohen
Shane Atchison
Shane
Atchison
Neil Mason
Neil
Mason

How Blogs Drive More Sales Than Social Media Sites

Blogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix. Nov 20, 2008

The Online Dollar Store

Take a look at your business and think about a $1 menu. What would that look like if you could deliver it? Nov 13, 2008

Creativity and Analysis: Finding the Perfect Blend

Here's how organizations can take an integrated approach, with integrated thinking based on integrated data, to understand the user experience. Nov 11, 2008

Optimizing Online Data Collection

What marketers can learn from the butterfly ballot. Nov 6, 2008

Behavioral Targeting With Attitude

After using behavioral data to isolate a problem, consider taking these actions to find out why the problem's occurring. Oct 30, 2008
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Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

T-Mobile Taps Yahoo for Mobile Search and Ads in U.S. - Nov 20, 2008

MRM Worldwide Creates Global Digital Production Unit - Nov 20, 2008

Execs & Accounts: CBS Digital Media, Digitas, Hearst - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008