Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

Augustine Fou
Augustine
Fou
Elana Anderson
Elana
Anderson
Dave Evans
Dave
Evans

Search Improves All Marketing Aspects

Search is much more than just an opportunity for marketers to push out another message. Nov 20, 2008

Social Commerce: In Friends We Trust

How to integrate social networks into your marketing plan. Nov 6, 2008

Make Digital Work for Your Customers

During these tough economic times, here are three ways advertisers can integrate digital into the marketing mix. Oct 23, 2008

Five Fundamentals of Integrated Marketing

Why integrated marketing is more than a multichannel play. Oct 9, 2008

Using the Entire Marketing Toolbox

You can't integrate if there's just one element in a campaign. Sep 25, 2008
3611184 Archive More Integrated Marketing Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

Execs & Accounts: CBS Digital Media, Digitas, Hearst - Nov 20, 2008

Publicis Buys Brazilian Agency Tribal - Nov 19, 2008

October E-Commerce Numbers Paint Dire Picture for Holidays - Nov 19, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008