Experts - Using Ad Technology

Advice and opinions, by and for marketers

Rich media. Ad servers. Analytics. Wireless. Interactive TV. Technology should enable you to get more value while doing less work. It should empower your company to get more done in less time. It should open new markets for you to conquer and own. Eric Picard and Jeremy Lockhorn guide you through the technology jungles of online advertising. From the practical to the theoretical, they look at the state of the industry today and where it's headed next.

Eric Picard
Eric
Picard
Todd Krieger
Todd
Krieger
Jeremy Lockhorn
Jeremy
Lockhorn

Ad Serving 101, Revised

Time for an update to the introductory course. Nov 17, 2008

Monetizing YouTube's Massiveness

YouTube is starting to capitalize on what people do when they come to the site. Nov 14, 2008

An Open Letter to Partners and Would-be Partners

Six tips to improve your chances of working with a creative agency. Nov 3, 2008

Winning in Online Advertising in a Down Economy

Providing a means to preserve revenue and margins, increase efficiency, or reduce costs always has a place -- especially when times are tough. Oct 20, 2008

Next-Gen Tech: Virtual Reality and More

The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Oct 6, 2008
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Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

T-Mobile Taps Yahoo for Mobile Search and Ads in U.S. - Nov 20, 2008

MRM Worldwide Creates Global Digital Production Unit - Nov 20, 2008

Execs & Accounts: CBS Digital Media, Digitas, Hearst - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008