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ClickZ Experts
Advice and opinions, by and for marketers

Next-Gen Tech: Virtual Reality and More

More USING AD TECHNOLOGY USING AD TECHNOLOGY
The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how.

Your Brand Can Build the Next Game Franchise

More DIGITAL GAME ADVERTISING DIGITAL GAME ADVERTISING
Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive role in identifying the next massive franchise.

Really Simple E-mail Segmentation: Engaging Your VIP Customers

More E-MAIL MARKETING E-MAIL MARKETING
How to use recency/frequency/monetary modeling to identify your most valuable customers.

Book Review: "Website Optimization"

More SEARCH RESULTS SEARCH RESULTS
Author Andrew B. King packs in valuable tips about search engine, PPC, and conversion-rate optimization.
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