Monday - November 10, 2008
» Search Results
Translating the Language of Search
Written by Julie Batten
Are search engine marketers talking over your head? Here are definitions to commonly used SEM abbreviations and jargon.
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» E-Mail Marketing
Paying Homage to E-Mail in the Digital Revolution
Written by Jeanniey Mullen
E-mail remains an effective channel to drive positive digital consumer experiences.
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» The Leading Edge
Conversational Marketing: Fact or Fiction?
Written by Sean Carton
Barack Obama's campaign represents a bold move from brands as conversations to brands as collaborations.
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» Digital Game Advertising
Online Games Redefine Gaming
Written by Kevin Carney
As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming.
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Tuesday - November 11, 2008
» Online Video Advertising
Go Slow With Video Ads in Social Media
Written by Andreas Roell
Communities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder.
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» Agency Media Strategies
Twitter Tweets from the Google/TechTarget B2B Roadshow
Written by Harry Gold
A look at how information technology professionals use search when making a purchase.
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» Actionable Analysis
Creativity and Analysis: Finding the Perfect Blend
Written by Neil Mason
Here's how organizations can take an integrated approach, with integrated thinking based on integrated data, to understand the user experience.
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Wednesday - November 12, 2008
» B2B E-Mail Marketing
Never on Sunday? Rethink Your E-mail Schedule
Written by Karen Gedney
New reports show the best day to send your e-mail is Sunday.
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» Election '08 Lessons
Generation O: The Implications for Traditional Marketers
Written by Dan Solomon
Campaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading
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» Behavioral Marketing
Invest in Digital Marketing in Down Markets
Written by Robin Neifield
Nine reasons smart companies invest in digital marketing and advertising when budgets get tight.
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» Search Engine Marketing
Jump-Starting Keyword Demand
Written by Erik Dafforn
What if you could create demand instead of respond to it? Consider these approaches.
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Thursday - November 13, 2008
» E-Mail Marketing Optimization
Five Ways to Leverage E-mail in a Down Economy
Written by Al DiGuido
A customer analytics program for e-mail campaigns can unlock revenue.
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» Mobile Marketing
Shifting Sands in the Mobile Marketing Arena
Written by Courtney Acuff
Three developments that should be on the radar of digital advertising executives.
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» Media Buying
The Dangers of Amazing Media Sponsorships
Written by Tessa Wegert
One media buyer's success can generate another's malfunction.
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» Actionable Analysis
The Online Dollar Store
Written by Shane Atchison
Take a look at your business and think about a $1 menu. What would that look like if you could deliver it?
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Friday - November 14, 2008
» What's The Buzz?
Mr. MySpace Goes to Washington
Written by Anna Maria Virzi
Turning around the economy could seem easy compared to prodding the federal bureaucracy to become more transparent, responsive, and interactive.
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» Using Ad Technology
Monetizing YouTube's Massiveness
Written by Todd Krieger
YouTube is starting to capitalize on what people do when they come to the site.
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» ROI Marketing
Quick Fixes You Can Make Before the Holidays
Written by Jack Aaronson
Here's the final polish to make your robust Web site that much better at converting holiday browsers into buyers.
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» Online Publishing
The Myth of the Missing Digital Business Model
Written by Vin Crosbie
Executives at most media companies claim there's no business model for online. Here's why they are wrong.
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» Paid Search Strategies
Google AdSense: Tips for Success
Written by Kevin Lee
How working in the Google content network differs from working in a search campaign.
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