Elsewhere on the ClickZ Network...

Vespa Goes 1960s Mod with Its U.S. Web Site
[November 14, 2008] Iconic motor scooter line promotes its brand as functional, fun, and fast.

Gannett Augments Digital Tech Arsenal with Social Media Buy
[November 14, 2008] Gannett's acquisition of social media services firm Ripple6 is another indication of the newspaper publisher's aim to expand its digital businesses while enhancing its core operation.

U.K. Government Favors Online Ad Industry Self-Regulation
[November 14, 2008] The U.K. secretary of state for culture, media and sport, said yesterday he was in favor of the online ad industry self-regulation, specifically in relation to behavioral targeting.

YouTube Unveils Two New Ad Options
[November 14, 2008] Advertisers can bid on search terms to display "sponsored" video on Google's video-sharing site.

Execs & Accounts: JHG, Sendio, Nobox
[November 14, 2008] JHG is agency of record for Sendio; Nobox creates a Web site and campaign for Scion of Puerto Rico.

Mr. MySpace Goes to Washington
[November 14, 2008] Turning around the economy could seem easy compared to prodding the federal bureaucracy to become more transparent, responsive, and interactive.

Monetizing YouTube's Massiveness
[November 14, 2008] YouTube is starting to capitalize on what people do when they come to the site.

Quick Fixes You Can Make Before the Holidays
[November 14, 2008] Here's the final polish to make your robust Web site that much better at converting holiday browsers into buyers.

The Myth of the Missing Digital Business Model
[November 14, 2008] Executives at most media companies claim there's no business model for online. Here's why they are wrong.

Google AdSense: Tips for Success
[November 14, 2008] How working in the Google content network differs from working in a search campaign.