Matt Story
Matt Story is director of Play, a division of Denuo. He oversees the West Coast operation, maintaining key publishing and gaming industry contacts for the agency. With expertise and perspective from both the client and the agency side, he brings to bear dual strengths: interactive and videogame advertising and how they can transcend and evolve a client brand.
Matt and his team develop unique gaming integration programs on behalf of General Motors, Procter & Gamble, Miller, and others. In March 2007, he played an integral role in the 2007 Pontiac Virtual NCAA Final 4 tournament, powered by videogame "College Hoops 2K7."
Before joining Play, Matt was interactive marketing manager across P&G's antiperspirants/deodorants category. During his four-year tenure, he managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body Spray. He also led innovative development with the Old Spice brand's in-game integrations in multiple key videogame titles.
Recent articles by Matt Story
Downloadable Content: More Game for Their Buck
As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details. Nov 17, 2008
Video Games Can Be Music to a Marketer's Ears
Who knew so many people wanted to use fake instruments to make virtual music? Nov 3, 2008
Leverage the Hype before a Video Game's Release
Five innovative ways that video game franchises are building buzz online and offline. Oct 20, 2008
Your Brand Can Build the Next Game Franchise
Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive role in identifying the next massive franchise. Oct 6, 2008
Marketing Lessons From Gaming Trends
A recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Sep 22, 2008
Games Aren't Always Fun for Advertisers
What if you were able to engage the fickle gaming audience without resorting to a watered-down message? Sep 8, 2008
Boost Your Brand Integration in Video Games
Leverage the trend of increased realism in video games to make sure your brand is accessible and engaging. Aug 25, 2008
Video Games Deliver Sports Experiences to All Fans
"Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market. Aug 11, 2008
If You Can't Beat 'Em, Join the Soundtrack
Under the right opportunity, a brand advertiser could become part of the consumer experience for a significant portion of a game's life. Rock on. Jul 28, 2008
When "Advergame" Isn't a Bad Word
When considering an advergame, these points may help you change the general consumer perception of branded games. Jul 14, 2008
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