Courtney Jane Acuff

With more than 237 million cell phone users in the U.S. alone, Courtney Jane Acuff’s charge within Denuo as director is to deliver consumer insights and innovative media solutions in the wireless space. Prior to this, Acuff stood at the helm of one of mobile marketing’s most influential media agencies, SMG Digits, where she harnessed mobile communications' power, influence, and potential. At Digits, she researched, designed, and executed the first-ever domestic, consumer-centric wireless market analysis, providing insights into the medium’s potential for relevant consumer engagement. It was the first effort by an agency to understand consumers' burgeoning use of mobile applications, the content they access, and how they want the technology to be a part of their lives.

Acuff currently consults for clients such as Walt Disney World, Walgreens, Sprint, and Philip Morris, framing the mobile marketplace and guiding marketing initiatives. She maintains strong relationships with mobile back-end providers and is a founding member of the Mobile Marketing Association. Her influence in the industry earned her coveted recognition as a “Twentysomething to Watch” in 2004 by "Advertising Age." Acuff holds B.A.s in political science and communications, both from Lake Forest College in Illinois.

Recent articles by Courtney Acuff

Mobile Marketers Should Show by Example
Verizon makes a smart appearance in CW's "Gossip Girl." Dec 4, 2008

Shifting Sands in the Mobile Marketing Arena
Three developments that should be on the radar of digital advertising executives. Nov 13, 2008

Unofficial Review: Android Fanboy
A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. Oct 30, 2008

Utilize Mobile Ads Right
WAP ad banner buys only make strategic sense when the full user experience is taken into consideration before the impressions are secured. Oct 16, 2008

When a Map is No Longer Just a Map
Visa's plans to use location-based technology on Google's mobile operating system could game changing for marketers and consumers alike. Oct 2, 2008

Bringing Voice, Data Together
It no longer makes sense to have one program devoted to mobile voice services and a second for data. Sep 18, 2008

What Does Mobile's Future Look Like?
What will advertising role really be for the mobile platform 10 or so years down the road? Sep 4, 2008

What's in a Mobile Number?
There are 262 million U.S. mobile subscribers, and next year 54 percent of 8 to 12 year olds will have a mobile phone. But what does that mean? Aug 21, 2008

The Sounds of Mobile Silence at a Music Fest
What happens when a mobile service provider sponsors an event, but service is spotty? Explain that to Mom. Aug 7, 2008

The Dark Knight: Smart Marketing or Mobile Disenfranchisement?
Is the Verizon-Nokia "Dark Knight" tie-in evidence of smart marketing or simply a turnoff for those being left out? Jul 24, 2008

More articles by Courtney Acuff ...