Anna Papadopoulos
Based in New York, Anna Papadopoulos is an account director for Media Contacts, the interactive division of Havas Media, where she manages the digital media business for Schering-Plough. Prior to Media Contacts, Anna spent eight years with its sister agency, Euro RSCG 4D, where she served as the interactive media director on Volvo Cars of North America, New Balance, OppenheimerFunds, and others.
An advocate for creative media thinking, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo. She began her career as a media negotiator for TBS Media Management, where she bought media for such clients as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Recent articles by Anna Papadopoulos
How Fear-Based Marketing Can Be Effective
There are ways to use innate human fear to empower consumers and allow them to be in control. Dec 31, 2008
Neuromarketing: Why Fear Sells, Sex Doesn't
A new book explores how marketers can make the most of our natural instincts. Dec 3, 2008
As You Type It: Shakespeare & Co.
All the world's a data chip. And all the men and women merely players. Nov 5, 2008
Socializing With Media6Degrees: How Targeting Fits In
The conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series. Oct 8, 2008
Socializing With Media6Degrees: Social Behavioral Data
Media6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Sep 10, 2008
It's Not You, It's Me
How behavioral targeting has failed at the information game. Aug 13, 2008
iEverywhere: Behavioral Targeting on the Go
For data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Jul 16, 2008
It's Greek to Me: Behavioral Targeting the Ancient Way
Marketers should avoid sending cryptic or overly specific messages to customers. Jul 2, 2008
Five Ways to Avoid Misinterpreting Consumer Behavior
A major life event offers insights into how to provide a better foundation for building a behavioral plan. Jun 18, 2008
Catching Up With Industry Veteran Gary Savoy, Part 2
Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-part series. May 21, 2008
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