Mike Grehan
Mike Grehan is global KDM officer with New York based Acronym Media. He has been involved in online marketing since 1995 and is recognized in the industry as an expert in the search marketing field. He has written multiple books and white papers on the subject. His second edition of "Search Engine Marketing: The Essential Best Practice Guide" gained plaudits from the industry's leading figures. His newsletter has attracted over 17,000 online marketers. Mike is a sought-after speaker for the world's major online marketing conferences.
Recent articles by Mike Grehan
Winning Marketing Tactics in an Uncertain Economy
Web site investments to make to optimize your search engine marketing initiatives. First in a series. Nov 17, 2008
New Signals to Search Engines
Yesterday's SEO advice could impede today's search marketing efforts. Nov 3, 2008
Why You Don't Rank on Search Engines
The two main reasons your site doesn't rank well on the search engines. Oct 20, 2008
Book Review: "Website Optimization"
Author Andrew B. King packs in valuable tips about search engine, PPC, and conversion-rate optimization. Oct 6, 2008
Link-Building Hogwash
Ten years ago, Google announced that linkage data was a major factor in its ranking algorithm. There's been plenty of progress in information retrieval since then. Sep 22, 2008
U.K. SEM: Who's Who and What's What
U.S.-based and other international companies targeting the U.K. must be totally familiar with the finer nuances of culture and language. Sep 8, 2008
Search, That Was Mighty Sociable
Rating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Aug 25, 2008
Always Be Testing
Google Website Optimizer may be free, but not every online marketer has the skill to use it. A new book opens up the Web site testing world to a wider audience. Aug 11, 2008
Power to the People Who Search
Will there ever be a huge, global search engine with results completely powered real-life searchers? Jul 28, 2008
Will the Crawler Survive?
Google's universal search is proving that methods beyond the crawl are required to retrieve relevant information from the Web's emerging new structure. Will the crawler survive? Jul 14, 2008
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