Dorian Sweet
Dorian Sweet is the vice president and executive creative director of GSI Interactive who leads strategic development and innovation in online advertising, Web development, e-commerce, and customer relationship management programs. His work has brought award-winning online solutions to such clients as Clorox, Miller Brewing Company, GE, Visa, eBay, British Airways, Wells Fargo, Discovery Networks, Motorola, Kodak, Sears, 20th Century Fox, and others.
Recent articles by Dorian Sweet
Does Length Matter?
Junk food has its place in the online video world, but not all the time. Nov 7, 2008
Getting Rich In Online Advertising
Will a bad economy, tight production budgets, and general mayhem may make rich media your best bet? Oct 24, 2008
Distracted Across the Great Digital Divide
Content is shaped by the medium that delivers it, so what the hell is going on? Oct 10, 2008
All Video Isn't Created Equal
Big bucks go to broadcast and pocket change to online. When will online get a break? Sep 26, 2008
Ads That Take Flight
Will rich media advertising survive the onslaught of video? Sep 12, 2008
Shedding a Tear for Quality
Do we have what it takes to bring rich online experiences to the next level? Aug 29, 2008
A Brand Catastrophe
What can NBC's Olympic video technology gaffe tell us about rich experiences? Aug 15, 2008
Stumbling Into Online Video
When is it time to take the jump and move beyond "digitized" offline marketing? Aug 1, 2008
Who Put Out the Garbage?
When is a good time to purge the Web of bad video? Jul 18, 2008
The Missing Element in Screen-Based Marketing
Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't. Jun 20, 2008
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