Bryan Eisenberg
Bryan Eisenberg is the cofounder of Future Now (OTCBB: FUTR), an interactive marketing optimization firm. It helps businesses generate more engagements, leads, subscriptions, and sales by using its unique Persuasion Architecture. Future Now uncovers improvement opportunities and helps businesses integrate technology, creativity, and marketing talent to continuously improve marketing efforts.
Bryan is publisher of popular marketing optimization blog GrokDotCom. He is co-author of the "Wall Street Journal," "Business Week," "USA Today," and "New York Times" bestselling books "Call to Action," "Waiting For Your Cat to Bark," and "Always Be Testing."
He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, and the Canadian Marketing Association. Future Now's clients, including NBC Universal, HP, GE, WebEx, Overstock, and Dell, have consistently enjoyed dramatic improvement in sales using the Persuasion Architecture process.
Recent articles by Bryan Eisenberg
The Sciences and Disciplines of Web Site Optimization
If you are struggling in your optimization efforts, it might be time to examine your tools. Jan 2, 2009
Calling You to Action
How well do your CTAs convert visitors? Ten tips for improving your calls to action. Dec 19, 2008
The Value of a Unique Value Proposition
Looking to increase your conversion rates? Consider this quick and easy process for writing a more powerful unique value proposition. Dec 5, 2008
Are You Optimizing the Way Homer Simpson Diets?
Optimizing your site or campaign and keeping off the donuts both take work. A lack of commitment can keep you from getting the results you want. Nov 21, 2008
Understanding and Aligning the Value of Social Media
An example of social media's power to reach and engage people -- on their terms, not yours. Nov 7, 2008
Attaching a Dollar Value to Marketing Efficiencies
Why tying efficiencies to dollars becomes important during an economic downturn. Oct 24, 2008
Online Marketers Can Weather the Financial Crisis
The more you master the craft of doing more for less, the more secure you'll be in coming months. Oct 10, 2008
99 Bottles of Beer On the Wall...
Like the song, online optimization can be repetitious. Unlike the song, it can be rewarding. Here's how. Sep 26, 2008
The Case for Persona-Based Lead Generation
What you can do for your personas to better plan your online lead gen interactions. Sep 12, 2008
Obama Teaches Business About Persuading People Online
Marketers don't need to be a Barack Obama supporter to benefit from the presidential candidate's digital marketing strategy. Aug 29, 2008
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