USING AD TECHNOLOGY
The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how.
DIGITAL GAME ADVERTISING
Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive role in identifying the next massive franchise.
Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008 Zaneis discusses self-regulation, enforcement, educating the industry about public policy, and what it's like representing the IAB on Capitol Hill.
SearchDay | Economic Depression 2.0 - Oct 2, 2008 Today's search engine marketing news and opinion: Economic Depression 2.0; Link Marketing -- Solve a Customer Problem; How Google is Integrating Search into Android; and more.